Board
Directors Focus Group Results
Executive Summary
PARTICIPANT
PROFILE
As a part of an effort to understand the informational and training
needs of Directors of nonprofit Boards, seven focus groups were
held throughout 1999. The 57 participants in six of the sessions
were Directors currently serving on a nonprofit Board in the greater
Milwaukee area. The seventh group was composed of 12 independent
consultants and representatives from consulting firms or nonprofit
organizations which provide services to Boards.
LESSONS
LEARNED
Board Directors are hungry for information! Many found that
simply participating in the focus group was a very worthwhile effort,
as it allowed them the opportunity to talk about their experiences
with other Directors. In some cases, the Executive Director of participating
organizations later called to say that they had received feedback
on what a great opportunity the focus group had provided for their
representative.
"Keep this stuff up. I find talking constructively to peers extremely
helpful."
"This is exactly the kind of thing we need. It helps to share issues
and gain feedback."
Four
to five questions were asked of focus group participants and each
elicited important information for future services.
REASONS
FOR JOINING A BOARD
- People
join Boards for many reasons ranging from a general "I was
asked" to a specific commitment to their community, "I have a
commitment to the cause of working with…" Many cited a passion
for the mission of the organization as their primary motivator.
- Most
Directors are recruited by the Executive Director. Placement
services were not cited by anyone. Recruitment occurs through
informal channels and mostly through the efforts of the executive
rather then through a committee of the Board.
KEY
CHALLENGES FACING ORGANIZATIONS
- Commitment,
effectiveness, expertise and professionalism of the Directors
are all critical to the success of the Board. However, finding
people who are dedicated and who will "back up words with deeds"
is a challenge for all Boards, regardless of size or sophistication.
- Funding
for organizations is an enormous challenge and often overshadows
all other needs. Boards lack "basic skills" for fundraising and
feel that the strategies currently in place are inadequate. Many
Boards are looking for ways to diversify their funding and for
the most part, Directors are not just looking for more grants;
they also want to know about resource development roles, funding
guidelines, diversification strategies, and expectations of staff.
- Training
for Board Directors is a serious challenge and perceived as
inadequate or nearly nonexistent. Some participants were astonished
to hear about resources in Milwaukee. Others felt that Board needs
are not being met even with the current resources. There was strong
agreement that communication provided directly to Directors regarding
training and resource opportunities would be both beneficial and
appreciated.
- Consultation
directed at the full Board, or a subgroup such as a committee,
is recommended. The consultation should be available on a host
of governance issues ranging from setting policies to the Board's
role in planning. The Board development process and committee
functioning were two other areas frequently noted as needing expert
facilitation.
- Transitions
in Board leadership or executive staff were cited as challenges.
Situations ranging from long-time Directors retiring to substantial
budget growth were identified as having significant impact on
Board functions.
Other
concerns identified include the importance of developing organizational
image and participating in public relations activities as well as
issues regarding the governance and management division of responsibilities
between the Board and the staff.
RESOURCE
NEEDS
Some of the ideas identified as potential resources by the participants
centered on applying standard tools to assist them in their governance
functions, such as: recruitment and nominating practices; training
on roles and responsibilities and liabilities; and, orientation
process and manuals for new Directors.
Training
on everything from reading budgets to cultural
diversity to strategic planning, is recommended.
Written
resources detailing Board policies, such as sample bylaws, sample
fundraising appeals, executive evaluation forms, and many other
standard documents are desired.
A
Board information clearinghouse including a help line
and resource library would be accepted as welcomed
resources.
ADVICE
FOR THE NONPROFIT MANAGEMENT FUND
The technical assistance grants made by the Nonprofit Management
Fund are very much appreciated. Many of the participants indicated
a belief that they are already making a difference in their organization
specifically and in this community generally.
CONCLUSION
The initial series of focus groups led to the development of a model
for a program dedicated "to increasing the involvement in and strengthening
the capability of the Boards of nonprofit organizations" in Southeastern
Wisconsin. In the last two focus groups, this concept was presented
to the participants as a possible structure to develop and offer
Board resources. The subsequent dialogues indicate strong support
for the components of the program. We believe these concepts should
be further developed.
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